Nike x NBA Unveiling

Nike just announced their new partnership with NBA and they unveiled a connected jersey that allows wearers to get highlight reels, scores, stats, and exclusive content. All you have to do is tap your phone to the jersey and you’ll automatically gain insight on your favorite player or team. The new Nike x NBA line will debut September 29th.

We had a chance to interview Trevor Ariza, Paul George, Myles Turner, and Karl-Anthony Towns, while also getting a hands on experience with the new jersey.

The night ended with Travis Scott performing for a pumped up crowd celebrating the new partnership.

https://www.youtube.com/watch?v=Rq4AiJlOi-0