Caliwater Welcomes On Demi Lovato

Caliwater, the all-natural cactus water beverage co-founded by actress Vanessa Hudgens and health entrepreneur Oliver Trevena, welcomes GRAMMY-nominated superstar Demi Lovato to its team. As a Brand Partner, Investor, and Ambassador, Demi aims to inspire healthier beverage choices. Sourced from prickly pear cacti in the Sonoran Desert, Caliwater delivers five naturally occurring electrolytes, antioxidants, and nutrients. It also boasts half the sugar and calories of typical coconut water, aligning with Demi’s commitment to wellness.

Demi, a longtime advocate for wellness, has openly shared her personal path toward better health. “I’ve loved Caliwater for a while now and am thrilled to officially partner with the brand,” she says, calling it a “delicious way to feel good and stay hydrated.” By partnering with Caliwater, Demi emphasizes hydration’s central role in self-care, encouraging fans to consider the health benefits of electrolytes, antioxidants, and essential nutrients in their daily routine.

Co-founder Oliver Trevena echoes Demi’s enthusiasm. “Her commitment to wellness aligns perfectly with our brand’s mission,” he says. Together, they hope to expand Caliwater’s reach at a time when the global electrolyte market is projected to hit $46.5 billion by 2028—$13.9 billion of which comes from plant-based products. With 75% of American adults and more than half of all U.S. children chronically dehydrated, Caliwater sees a significant opportunity to offer a better-for-you beverage alternative.

Next week, Caliwater will exhibit at Natural Products Expo West in Anaheim, running March 4–7. The brand plans to showcase its revamped can design, featured in new images alongside Demi Lovato. On March 6, co-founders Vanessa Hudgens and Oliver Trevena will appear at the Caliwater booth to greet attendees and share insights about their vision. By leveraging Demi’s star power and her devotion to wellness, Caliwater aims to truly champion hydration and invite more consumers to make wholesome, conscious choices.