Sundance and Adobe: A Great Partnership

Adobe and Sundance go hand in hand like peanut butter and jelly.

Every year (with the exception of a few years because of COVID-19), the world’s turns to Utah for the most fun and important weeks in the entertainment calendar: the Sundance Film Festival. For four decades, the Sundance Institute has been the pinnacle of discovering and supporting independent filmmakers, with festival being the focal point of the mission of bringing emboldened films to a new audience.

Sundance has evolved, with participants being able to follow along virtually (for screenings and panels), but also in person, while documenting and showcasing the beautiful city and events. This is where social media comes into play. Instagram is the hotbed for discovering what you are missing out on and who is participating.

Adobe’s HQ on Main Street was the hub for everything from streamed panels to interactive activities (and some fun parties). Adobe is multifaceted, with it’s software being utilized from social media posts to editing some of the biggest movies at this year’s festival. When it comes to films, Adobe will be there.