The New Hu Collection Honors East Africa

Adidas Originals has been such a hit this year, extending past the Yeezy line. Interestingly enough, the less flashy Pharrell has given us some great footwear and clothing from his Human Race (Hu) series. The line has become an instant hit, making them the go to shoe for consumers and hypebeasts alike. Embodying certain values that Pharrell has and wants to spread in this world, there is usually an angle that each collection has. The Human Race is up there with the most sought after accessories, and it’s for good measure.

Adidas Originals has been such a hit this year, extending past the Yeezy line. Interestingly enough, the less flashy Pharrell has given us some great footwear and clothing from his Human Race (Hu) series. The line has become an instant hit, making them the go to shoe for consumers and hypebeasts alike. Embodying certain values that Pharrell has and wants to spread in this world, there is usually an angle that each collection has. The Human Race is up there with the most sought after accessories, and it’s for good measure.

The upcoming collection, SOLARHU, taking inspiration from the aesthetics of East Africa, and the functionality of long distance running (also a huge part of East African culture), is no exception to the “must have rule”. It features not just a medley of footwear, but also some great activewear. The SOLARHU “story” is being told in some bold colors, namely Power Blue, Clear Blue, Black, and White. The lettering, in Chinese, translates to Empower and Inspire, continuing the motif of motivating through language. 

As an Adidas enthusiast these are going to be great gifts this holiday season, and aptly making our year end list. As with all the Human Races, these are going to most likely sell out fast, but it’s going to be hard to say no to not only the shoes, but the jackets that match with them. Happy hunting this coming weekend!

For more information, head over to the official page.