Fall Has Arrived: Discover New Ways to Enjoy Southern California with Boulevard Hospitality Group
Summer is winding down across Southern California as crowded beaches ease into a slower rhythm and Angelenos begin looking for new places to dine and gather. For Boulevard Hospitality Group (BHG), the Los Angeles-based company behind a growing collection of restaurants and entertainment destinations, Fall is an opportunity for people to experience some of California’s most unique spaces. Led by founder and CEO Freddy Braidi, BHG develops destinations where architecture, food, history, and atmosphere merge together.
Before entering hospitality, Braidi worked as a film executive, meaning BHG’s properties often feature cinematic elements. For example, one of BHG’s most recognizable venues is Yamashiro Hollywood. Perched above the Hollywood Hills, the century-old property shows off Japanese-inspired architecture, gardens, koi ponds, and expansive views of Los Angeles. Designated as a Historic Resource, Yamashiro’s legacy stretches back generations, while its current incarnation combines that history with a modern dining experience. Under BHG, the property has been revitalized while maintaining the architectural character that made it a Hollywood institution in the first place. The menu brings together sushi, specialty rolls, noodles, small plates and larger entrées, giving locals plenty of reasons to return beyond the classic destination-dining occasion. And as temperatures cool, the restaurant’s hillside setting and sweeping evening views make it an especially natural choice for a Fall night out.
Yamashiro is also part of a larger Southern California collection that showcases BHG’s range. In San Clemente, Ilya Restaurant features Mediterranean-inspired cuisine and a relaxed atmosphere with dishes centered around seafood, wood-fired preparations, pasta, and premium meats. Its location makes it well-suited to an Orange County day trip, particularly as the peak summer crowds begin to thin.
Furthermore, on the Sunset Strip, Rokusho LA offers another unique interpretation of Japanese dining. Led by Head Chef Carlos Couts, the restaurant focuses on contemporary Japanese cuisine, including live-prepared nigiri, signature seafood dishes, and an extensive selection of sake and wine. Its location puts it directly within the energy of one of Los Angeles’ most enduring entertainment corridors.
BHG is also involved with some of Hollywood’s most recognizable entertainment landmarks, including the TCL Chinese Theatre and Dolby Theatre. Both venues show the group’s interest in maintaining the cultural significance of historic spaces while helping them function as active parts of modern Los Angeles.
From the Hollywood Hills to the Sunset Strip, Downtown Los Angeles, and the Orange County coast, Braidi’s properties offer different ways to rediscover familiar corners of the region. And as fall settles in, that may be the best reason to explore them. The cooler season invites longer dinners, evening cocktails, weekend drives, and spontaneous plans with friends. BHG’s collection turns those ordinary outings into experiences where California history, design and hospitality are the highlight of the night.
With Braidi continuing to expand the group’s national footprint, including the late 2025 opening of Yamashiro Miami, BHG’s hospitality portfolio connects the past with the present while giving locals plenty of reasons to keep exploring their own backyard.
For more information about Freddy Braidi and Boulevard Hospitality Group, visit https://boulevardhg.com/.
