Events

Skrewball Celebrates All-New PB&J Whiskey

An Immersive Halloween-Inspired Event at the Historic Angel Orensanz Foundation Brought Together Celebrities, Tastemakers, and Cultural Icons for an Unforgettable Evening.

On Thursday, October 22nd, Skrewball, the original peanut butter whiskey pioneer, officially unveiled its highly anticipated PB&J Whiskey in bold style with The Perfect Pair: A PB&J Affair. Set inside the dramatic, historic architecture of the iconic Angel Orensanz Foundation in downtown Manhattan, the immersive Halloween-inspired launch event welcomed over 600 guests, including top culinary foodies, digital influencers, industry tastemakers, and VIP talent.

Designed to bring Skrewball’s signature playful identity to life, the high-energy evening seamlessly blended elevated nightlife, immersive brand touchpoints, and culinary innovation. Guests were treated to custom, handcrafted specialty cocktails featuring the new PB&J Whiskey, alongside an exclusive, nostalgia-infused culinary activation created in collaboration with cult-favorite creative agency and dining concept CHAIN. Soundtracking the night was dynamic DJ duo Angel & Dren, who kept the dance floor packed beneath the landmark venue’s soaring Gothic arches.

A major highlight of the night was the Dynamic Duo Costume Contest, which invited attendees to embrace the theme by dressing in their most creative pairing-inspired attire. Six couple finalists were selected to take the stage, where celebrity fashion designer Phillipe Blond, co-founder of the luxury fashion house The Blonds, served as head judge. Claiming top honors and taking home the official winning title were reality television personalities Ani Bollock and John Sterkaj (TLC’s 90 Day Fiancé: Darcey & Stacey), who delighted the crowd and judges alike with their custom, ultimate PB&J duo ensembles.

The star-studded guest list featured a vibrant cross-section of entertainment, fashion, and reality television personalities. Notable attendees who came out to celebrate the launch included Charity Lawson and Dotun Olubeko (The Bachelorette), designer and influencer Emma Pill, Victoria’s Secret model Kailyn Shepherd, Jade Shenker (Netflix’s Owning Manhattan), and models Ava Sommerset, Haley Salis, and Alexis Santiago.

Throughout the evening, guests explored interactive photo installations, curated tasting stations, and custom social media moments designed to showcase the smooth, nostalgic profile of the new release. By combining a iconic venue, creative culinary pairings, and high-profile entertainment, The Perfect Pair marked a standout moment for the spirits industry this season.

Skrewball PB&J Whiskey delivers a rich, balanced profile combining sweet, fruity flavor notes with the smooth finish of premium whiskey, offering a contemporary spin on an iconic flavor combination. The new expression is rolling out nationwide at select retailers, bars, and lounges.

About Skrewball Whiskey

Skrewball Whiskey is the original peanut butter whiskey brand, known for its bold, smooth flavor and playful approach to spirits. Blending the rich, nutty taste of peanut butter with whiskey, Skrewball has redefined the traditional whiskey experience. With its fun-loving personality and innovative releases, including the new PB&J Whiskey, Skrewball continues to bring a creative twist to the spirits industry. Follow them @skrewballwhiskey on Instagram and visit them online at skrewballwhiskey.com.

Photo Credit: Michael Simon / Getty Images For Skrewball Whiskey